Guru Randhawa & Darshan Raval coming to Indore for # No.1 Yaari Jam Fest.

The McDowell’s brand of Diageo Company created a nationwide sensation with its creative ad campaign, narrating heartwarming stories of Yaars (Friends) with the basic purpose of showcasing the importance of brotherhood. With the ‘No. 1 Yaari Jam’ launched in 2017, it became clear that the company wants music to be an intrinsic part of this youth-oriented campaign.

No. 1 Yaari Jam fest is arriving in Indore with its fanfare on Sunday, 10^th November 2019 with jam performances featuring Guru Randhawa and Darshan Raval. The event is being held at Labhganga garden, Indore from 3 p.m. onwards. Guru Randhawa has become an emerging music heartthrob of our country, with chartbusters like High Rated Gabru, Daaru Wargi & Morni Banke under his belt. He has also gained international appreciation after his collaboration with Pitbull. On the other hand, accompanying Guru Randhawa is his Yaar, Darshan Raval who first began his musical career from the popular show India’s Raw Star, after which he never looked back. Stealing thousands of hearts with his soul-soothing and peppy music, Darshan Raval would definitely melt the stage with Guru Randhawa. The city of Indore hosting such a musical treat has led the wide fan-base of both these mega-artists to light up in pleasure. Both these artists are well versed with the art of creating captivating and heart touching lyrics, singing about heartbreak, friendships, Yaaris (brotherhood) and life in general. With a huge venue and emotionally charged audience, the event is going to be a hit like never before

In an interview regarding the No 1 Yaari Jam fest, Amrit Thomas, Chief Marketing Officer, Diageo India, said, “We believe in building brands with purpose and for us to truly connect with the consumers, we need to be a part of their cultural narrative. No. 1 Yaari Jam is not just a campaign or platform, but it is our attempt to curate and create content from across India that defines the new sounds of friendship among millennials.” With two amazingly successful tours in 2017 and 2018, this third tour is promising to attract a high audience ratio in all the cities. After Indore on 10^th November, the tour would proceed to Pune, Nashik, and Nagpur on 15^th, 16^th& 24^th November respectively and would end in Solapur on 14^th December 2019.

The official sponsors of the whole event are Hungama, India’s leading entertainment company, which will produce original soundtrack with renowned artists under No. 1 Yaari Jam originals, available on the Hungama app for the listeners. Media partner for the Indore event of ‘No. 1 Yaari Jam’ is IndoreTalk, where you can browse for the latest updates regarding the event. With the rate that the tickets are being sold, there is no room for waiting! So hurry and buy your tickets today. You can book the tickets from the Book My Show website. Stay tuned for more updates regarding the event and more such happening in our city.

Article By: Umme Salma Saifee