Indore’s entrepreneurial ecosystem is once again making headlines on the national stage.
Zeerow, an Indore-founded FinTech company, has launched its new end-to-end spend management platform for the film, event and project-based industries at Bharat Mandapam, New Delhi, during Film Expo India.
The platform was formally launched by renowned film trade analyst Komal Nahata, who praised Zeerow’s solution, describing it as an exceptional product for film expense management and calling it the future of the segment.
When the Launch Became Its Own Proof of Concept
What made Zeerow’s launch particularly interesting was that the entire Film Expo event at Bharat Mandapam was managed through Zeerow itself. From vendor payments to everyday team expenses, transactions were recorded, verified and controlled in real time through the platform.
In other words, Zeerow didn’t just demonstrate its product, it used its own technology to run the event’s expenses.
Bollywood & Entertainment Industry Takes Notice
The platform is already being adopted for several major entertainment projects.
According to the company, upcoming and ongoing projects using Zeerow include:
- Actor Vindu Dara Singh’s theatrical production Mahakaal
- An upcoming film by Ramesh Sippy Entertainment
- Ideabaaz Season 2, scheduled for Zee TV and ZEE5
- A video project made for Warner Bros.
- Film Expo India’s Bharat Mandapam event
These early use cases indicate Zeerow’s ambition to bring greater transparency and control to an industry where project expenses can involve hundreds of vendors, teams and transactions.
Every Rupee. One Controlled Flow.
Zeerow works on a simple proposition: give business owners real-time control over where their money is going.
A project owner creates a dedicated Project Wallet and allocates funds to team members according to their requirements. Team members can then make payments through the controlled system rather than relying heavily on cash advances and manual expense tracking.
The platform integrates UPI and bank transfers, while expenses pass through defined approvals and spending limits. AI-assisted tools help with bill reading, verification, reporting and accounting, bringing multiple financial processes into one workflow.
Not Just for Films
While the entertainment industry may be Zeerow’s latest showcase, the platform is designed for a much wider business universe.
Its applications can extend to manufacturing, transportation and logistics, distributors, cold storage, mining, multi-branch businesses, construction sites and field operations.
The common problem is the same: expenses are often scattered across cash, receipts, bank accounts, advances and multiple people making real-time financial visibility difficult.
Zeerow aims to bring those expenses into one controlled and transparent system.
Built in Indore. Now Reaching National Markets.
Zeerow was founded in Indore by Anand Praveen Joshi (CEO), Mayank Malani (CMO), and Nikita Joshi (COO), founding team comprising one Chartered Accountant and two lawyers.
What started without external investment in Indore has now reached India’s film industry and some nationally recognized projects.
For Indore’s startup ecosystem, Zeerow’s journey represents an important message: deep business problems can be solved from a Tier-2 city and innovative products built here can find markets across India.
Indore Talk Business Take
Zeerow’s journey is not simply a startup success story. It is a reflection of how Indore’s entrepreneurial ecosystem is increasingly producing technology businesses built around real-world problems. The opportunity ahead could be much larger than film and entertainment.
If Zeerow can make project expenses more transparent, controlled and data-driven across industries, its biggest market may ultimately be the broader Indian business ecosystem.
From Indore to Bharat Mandapam and potentially from film sets to business floors across India, Zeerow is betting on one powerful idea: every rupee should be visible, verified and under control.
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